Beach Packaging Design was invited to create a fictional luxury air product for “As Real As It Gets” an upcoming exhibit of fictional products and imaginary brands.

The show was organized by writer, Rob Walker who describes the show’s concept as follows:

In the savvy 21st century, we view commercial material culture as inauthentic, phony, and less than legitimate. Or at least, that’s what we say we think. As Real As It Gets puts a different idea on offer by gathering fictional products, imaginary brands, hypothetical advertising and speculative objects, devised by artists, designers, writers, musicians, companies and in one case, a government entity.

The ambiguity in the relationship between our selves and our brand-soaked world is exactly what’s worth taking seriously, not waving away. When the consideration is filtered through an open and unpredictable mind, anything seems possible, if not exactly plausible: ersatz brands get defictionalized into buyable existence and non-products get shop-dropped onto retail shelves. Imaginary brands and fictional products can become a means of expressing joy, fear, humor, unease, ambivalence — the real stuff, in other words.

The medium is the marketplace. Come browse for yourself. No purchase required.

“As Real As It Gets” includes works by Kelli Anderson, Conrad Bakker, Beach Packaging Design, Matt Brown, Steven M. Johnson, Last Exit To Nowhere, MakerBot Industries, The Marianas (Michael Arcega and Stephanie Syjuco), Angie Moramarco, Oliver Munday, Omni Consumer Products, Staple Design, U.S. Government Accountability Office, Ryan Watkins-Hughes, Marc Weidenbaum/Disquiet Junto, Shawn Wolfe, and Dana Wyse.

Apexart is located at 291 Church Street , New York, NY 10013 USA

The show runs from November 16 till December 22.
It opens on Thursday, November 15: 6-8 pm.