Seeds of Happiness

Derrick Lin


Designed by Babich Design and Branding, Israel.
Designer: Oleg Babich

New Foods Inc., an undisputed pioneer on Russia’s snack market, launches its new product. Seeds of Happiness — extra large white sunflower seeds of Turkish origin — definitely have all the chance to conquer the shelves and to win customer’s affection.

A grotesque creative concept is built on anthropomorphic portraits of Seeds which are accompanied by their monologues — their visions of happiness (and much positive vibe, of course). So, what is happiness actually? Winning of a favorite soccer team, romantic feelings, or nostalgic memories on summer vacation, or ecstatic summer night rave? In all of that some seeds of happiness could be found.

omgsogd omgsogd