Arizona Brandshift (Student Project)

Derrick Lin


Designed by Maria Theron, Venezuela.

This brandshift for the popular Arizona Tea line of cold, canned beverages shifts the visual language away from the ultra-bright, bombastic former sensibility to one that more mindfully pays homage to the pattern languages of Arizona’s Native American tribes. in order to broaden the product’s reach to a more upscale audience, the look and feel have been distilled to principally black and white, retaining jewel-like accent colors for key brand and structural components.