Bottega Vinai Superiore (Redesigned)

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Designed by BREAK, Italy.
Designer: Simona Baldo, Alessandro Di Bello
Account Director: Paola Garavaglia

The wine giant Cavit relies on Break to design the packaging of a new line extension of its brand Bottega Vinai. While creating a brand identity for the main line, Break had previously identified some emotional elements which were strongly related to the Territory of Trentino: the butterfly, as a symbol of the rich flora and fauna of one of the most prosperous regions in Italy and some illustrations depicting the lands of production. The new premium line keeps these territorial elements while differentiating itself with new colours. The gold writings over the black label make the message clear: the quality of this wine is superior.