Sport Addict (Concept)



Agency: Ahsayane Studio
Country: United Kingdom

This shoebox shapes as a race track runner once is open. The optimized cutting and the carefully selected print areas link the product to the packaging. It challenges the classic shoebox design by contextualizing the shoes. The packaging concept is inspired in lightness and portability. When closed it gently boundless the shoes. The curved folding lines activate automatically when folding the corrugated sheet around the shoes, creating lateral walls.