Läkerol Brazil

Posted on

Admin

Global

Agency: Neumeister Strategic Design
Client: Läkerol
Type Of Work: Commercial Work
Country: Sweden

As summer temperatures in Sweden rise, sales of Läkerol brand pastilles traditionally head south. In order to heat up the market, Neumeister designed and named two summer editions inspired by the culture of Brazil. The theme incorporated colors and patterns representing the hot city sidewalks that separate streets from the country’s famous sandy beaches.