Artisan Ice Cream Rebranding (Student Project)

Derrick Lin


Designer: Rong Yan
School: Pratt Institute
Professor: Kevin Gatta
Country: United States
Type Of Work: Student Project

[ væn’ləwɪn ] ice cream is a New York based artisan ice cream shop which recently expands its business to pastries and coffee.

The name originates from a Dutch word. For the sake of easy pronunciation, I use the sound mark instead of the Dutch spelling as its logo. The main idea is to convey the artisan feeling using the graphics hand sketch and vintage newspaper.