Paprika (Student Project)

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Designer: Eszter Varga
Type Of Work: Student Project
Country: Hungary

When I started to design the packaging of paprika I considered several ways, because I was going to avoid the packaging style from the grocery shops and I wanted to make something special. The emblem has a classy, illustrative way because I think it expresses the tradition of paprika in Hungary and in the typography I used a ligature which form is familiar with the shape of paprika. At the other part of the packaging I applied a playful method which means I used the details of the logo and I made a pattern of them which decorates the package. I differetiated the flavours by the help of two distinct colours – the white and the red – so this way the red package is the spicy one and the white is the no spicy.