ITALUX (Concept)

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Creative Agency: Sparrow Design by Marek Kowalczyk
Client: ITALUX
Location: Poland
Project Type: Concept

Manufacturer of lamps and lighting Italux. Rebranding and creating a new visual identity system and packaging design.

  1. The word "taste" makes me think its artificially flavored (at least that's how the FDA would word it), and the word Cider gets a bit lost, so I was not sure what it was at first, but the overall graphic treatment is beautiful, great illustrations, and I love the matte white bottle, reminds me of the vintage Miller Lite cans. Love the white foil lid too, ads a touch of class.

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