Pasadena Mooncake / Refinement Of Fusion

Derrick Lin


Creative Agency: INPIN DESIGN
Client: Pasadena International Group
Location: Kaohsiung/ Taiwan
Project Type: Commercial Work

The creation of cross-border

Combining the concept of western jewel box (clean lines) and eastern Moon Festival imagery (round moon), then transform to the Modern Classic style.

The design and slogan revolve around three meanings:
– 「相遇」means to bring best gift and regard to friend;
– 「香遇」the halo of moon image gives an imagination of immersing in the aroma of wine
– 「鄉域」means local ingredients perfectly interpret the festival atmosphere

The whole cutting and color of the box show a sense of low-key luxury and elegance.