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Creative Agency: Ohmybrand Agency
Creative Director: Nadezhda Parshina
Designer: Marina Malygina
Project Type: Produced, Commercial Work
Client: “Yuzhmorrybflot” Company
Location: Moscow, Russia

“Conservatism”: packaging design for canned fish with tradition

The “Dobroflot” concern has been catching and processing fish for a century. The employees of the concern can justly be called “sea wolves” cause they spend ashore much less time than among the waves. Working on a huge floating fish cannery”Vsevolod Sibirtsev”, the largest in Russia, they produce canned fish with high quality and excellent taste. The Ohmybrand team had to show many aspects in the new packaging design: traditions passed from generation to generation, modern technology as well as severe romantic world of the fishermen who treat their work so seriously.

As a starting point, symbols of marine signal flags were selected to differentiate products. These are simple geometric forms – the only color element on the neat and minimalistic package. This is exactly how we imagine a real sailor – reserved, confident, with a rich history. The story itself is told through black and white photos on the package – shots from the history of the company that were collected from local museums and from personal photo albums of the employees.