Coffee and tea merchants, Brodie Melrose Drysdale & Co, recently commissioned threebrand to complete a brand refresh.
The Edinburgh-based creative branding agency was briefed to refresh and evolve the Brodies brand, taking core and loyal consumers with them, but also refreshing the brand to appeal to new consumers.
After a thorough research process and design development, a new brand marque with a more modern look and feel was created to provide clarity of messaging, reinforcing the company’s heritage.
The recently launched pyramid tea & infusion collection was one of the first stages of the project to be completed.
Packaging for the range consists of three main design elements:
An uncoated board that provides a natural, artisanal feel
Vibrant watercolour illustrations by Scottish artist and illustrator Holly Sharpe. Each illustration appears on the front of each of the products within the collection and creatively captures the tea flavour
A triangular die cut window – a nod to the pyramid shape of the infusion tea bag – reveals the product inside.
Campbell Laird, Managing Director at threebrand, said: “Brodies have been tea and coffee merchants since 1867, we wanted to retain the wonderful traditions and heritage of the company, but harness with a more up to date look and feel that would appeal to todays modern market.
“It was a real gem of a project and we are rightly proud to have been appointed.”
The full pyramid collection consists of six flavours, namely, Red Berry Crush, Earl Grey with Cornflower Petals, Green Tea with Japanese Cherry, Camomile, Peppermint and Breakfast Tea.
Ann Hameda, National Retail Sales Manager at Brodies, commented: “The pyramid tea & infusion collection has been extremely well received by our customers.
“Sales have already surpassed what we expected and forecasted!”
threebrand will continue to work with Brodies throughout 2015 to refresh the rest of the merchant’s product portfolio.