Tadiran Lighting

Derrick Lin


Agency: Shake Design – Maayan Reshef ltd.
Project Type: Produced, Commercial Work
Client: Tadiran group
Location: Tel Aviv Israel
Packaging Material: Paper

Creating a package design system for Tadiran Group Lighting Brand. Dadiran Group is one of the leading Israeli brands of home appliances refrigeration and air conditioning, now launching a new line of improved sustainable light bulbs.

Our Inspiration ‫was capturing the energy of thunders and lightning- creating a trail of energy that is generally invisible, to show how powerful and long-lasting this new technology is. We designed a unique illustration language, using a clean and minimalistic style combined with a dynamic shadows of energy.