Karipidis Winery

Agency: Luminous Design Group
Project Type: Produced, Commercial Work
Client: Karipidis Winery
Location: Greece
Packaging Content: Wine

We were invited to design labels for a selection of the winery’s red wines, as a family unit. Our aim, besides creating a recognizable, cohesive identity for this series, was to expose the farming culture of these specific varieties in the region.

The illustrations are inspired by rare coins of the ancient city of Krannonas, which were discovered during excavations in the area, the same soil where today’s crops are and which houses the winery. We also gave each variety a name relevant to the coin’s illustration.

The minimal design combined with the printing techniques enhances the prestige that matches these awarded, red wines of limited production.