HookUp

Posted on

Derrick Lin

Global

Agency: Braind
Project Type: Produced, Commercial Work
Client: Proshyan Brandy Factory
Location: Yerevan, Armenia
Packaging Contents: Alcohol cocktails

The aim of the project was creating name, logo and packaging for new alcoholic cocktails. As the target audience of the product was going to be youth, mainly clubbers, our team started to explore clubbing culture to hit the ground for designing the metallic cans and bottles. Getting inspired by nightlife and clubbing lifestyle, the cocktails were named HookUp. For the packaging was decided to decorate the cans with doodle art creating awesome characters. Going further, we made the doodling glow in the dark to attract people in the darkness of the clubs or maybe become an attribute of hook up.