SOS

Agency: Puigdemont Roca
Project Type: Produced, Commercial Work
Client: PH Formula
Location: Barcelona, Spain
Packaging Contents: Body Care

We are entrusted the packaging of a specialized professional facial beauty cream to be used in emergencies when the skin has been damaged by the cold, sun, wind or other weather factors. The premises to work were the given naming of SOS, the Helvetic lettering and a standard packaging provided by the client.

Bearing in mind the concept “for emergencies” we decide to work with the red color, which is the color used to highlight products related to emergencies such as first aid kits, fire alarms, fire brigade, etc.

In order to add flare and style to the product we decide to print the name SOS on the stopper and on the bottom of the flask, thus getting a unique and unprecedented innovative result.

In order to reach the target, the customised serigraphy is printed with the flask closed and a side mark is also printed so that the manipulator knows how to insert the stopper making the lettering match, as the flask has three different possible entries.

These products are exclusively sold in beauty and medical centers worldwide. With the design we aim to draw the attention of the client in this kind of shops, where this kind of products tend to be monochromatic and austere

The final result is a highly stunning product with a very clear purpose message, which really helps the product to be sold.