Malz & Hopfen Light Ale

Agency: Unblvbl
Designer: Timur Saberov
Photo: Georgy Sorokin and Rita Horosho
Project Type: Produced, Commercial Work
Client: Malz & Hopfen Brewery
Location: Nizhny Novgorod, Russia
Packaging Contents: Beer
Packaging Materials: Plastic

There’s a fine brewery in Nizhny Novgorod, which named Malz & Hopfen. Really tasty draft beer is brewed here. At this time the brewer Rustam Askarov give us an interesting challenge to put his unconventional product into the unconventional packaging. We are talking on PET.

The whole concept of the beer is all about the ease. This is the key. Light ale with a low alcohol content in the light package. It should be easy to take it with you for outing, either in good supply or just several pieces. As easy as to pick up an empty container or, if desired, dispose it on an open fire.

— It is a classic English ale. Light, summer beach beer, — said Rustam.
And we did all the rest.

When making this product, we have narrowly looked at the British vintage posters, dreaming of the white cliffs of Albion and cool beaches of La Manche, and were inspired by the Malika Favre’s illustrations technique.