Stassen is one of Sri Lanka’s largest conglomerates, established in 1977. Stassen Tea produces 100% Ceylon tea, picked from their tea gardens in Sri Lanka. The group is especially well known for its high quality tea cultivation and currently exports to the US, China, the CIS countries & Japan, amongst others.
The new brand and packaging were designed to be easily recognisable on the shelf and build impulse purchasing from shelf to basket. From global market brand research, to brand strategy, brand creation, packaging design and design production across 48 SKUs and through 6 ranges, the result is a bright, elegant and contemporary range of tea packaging – a big move from the original range of packaging, and a refreshing change.
The inspiration behind the style created for this project was the expression of flavour in a visual way, and to create a beautiful and elegant pack design that reflected the rich, authentic and diverse flavours of the tea range, while expressing the wonderful natural aspect of tea – grown, collected and enjoyed.
The introduction copy line “Mother nature brings us perfection, Stassen brings you..” sets the stage for the proposition, with the sign off tagline “from the earth to your cup” building a final alignment to the true essence of the pure nature of tea. The visual approach being organic, rich and use of beautiful illustrations creates a tea packaging range that’s sole essence is one of purity, elegance, sophistication, honesty and authenticity.
The final brand range reaches across the globe i.e. the Middle East, Europe, Russia, Asia and more. An exciting and interesting project that is making massive progress across the globe.
The print for this project consisted of process, textured foil blocking and embossing. The packs are printed both inside and out, building a relationship with the customer throughout their experience, the branding approach stretched across 48 SKUs and through 6 ranges making a consistent brand image across a vast catalogue of product ranges.