Creative Director: Igor Gema
Project Type: Produced, Commercial Work
Vodka brand Creating – “World Tradition” (Mirovaya Traditziya), logo design, label design and cap. Create vodka brand “World tradition”, logo design, design of labels and kolpaka. Zakazchiku was asked to design the concept of packaging for the brand.
The concept of “Bowl” was built on a tradition of drinking a purely Russian alcoholic drink – vodka. The central element – this bowl (cup, a glass), from which previously was made to use vodka (which is also a tradition). Cup is placed in the visual center of the label and looks like a button located under the thumb when the bottle is in hand. The study found that elements having the form of a button, greatly attract the attention of consumers, causing them to take up the product and consider “the” closer. The perception of the old Russian style easily leads to the general perception of packaging as a product associated with the history and tradition, born in Russia.