Agency: Tennessee Stillhouse
Designer: Rich Abercrombie
Project Type: Produced, Commercial Work
Location: Chattanooga, TN, U.S.A
Chattanooga Whiskey 100 is the first whiskey to be legally produced in Chattanooga in 100 years, officially ending prohibition in this city – It has been illegal distill spirits in Chattanooga since 1915, a city which was once home to almost 30 distilleries in the downtown area.
This limited edition unaged whiskey, or “First Taste,” was made in a 100 gallon still, proofed to 100, which came to a perfect 100 cases.
To celebrate Chattanooga’s official end of prohibition, Chattanooga Whiskey has been using the tagline “Whiskey to the People” – So to illustrate this, without literally saying it, we illustrated a scene from the end of prohibition in 1933 – representing Chattanooga’s end – And printed the illustration on the back of the bottle, so the people came though the white whiskey.