Cocoa Tribe (Student Project)



Designer: Valeriya Mikhaylover
Project Type: Student Project
School: HSE Art and Design School
Course: 3
Tutor: Aleksandra Kuznetsova
Location: Moscow, Russia
Packaging Contents: Cocoa

Packaging for cocoa named TRIBE (with cinnamon, milk and vanilla).

Te concept of this packaging is moving back into our history. Averican tribes were the first ones who opened this magical drink. They believed that only elect people could taste it. Nowadays cacao is a simple product. Why couldn’t we do it more funny and unique?

Three tastes are linked with the specific tribe like Navajo, Apache and Cherokee. Each package has its unique colour, image and sub-name.

Images are connected with the historical homeland of cocoa South America. There are some pictures that never change – they are situated above the centre part and shows us cocoa beans. Under the centre part there is a line that shows the taste of cocoa.

What’s Unique?
Unusual form and special illustration that is linked with calumet and native American art.