White Leaf – B2B Hygiene Papers


Athens, Greece

Agency: Caparo
Creative direction / Design: Kostas Kaparos
Photography: Kostas Gikas
Photo editing: Kostas Kaparos
Project Type: Produced, Commercial Work
Client: Eurosyst S.A.
Location: Athens, Greece

White leaf BZB hygiene papers conceived and designed as some decent valuable professional equipment. All the technical information and qualifications as well as the type of paper is the main information trasnformed in key visuals and displayed in a graphic way at the front of the packaging. No decoration and no need for it. A “neutral” yet sophisticated and clean white leaf pack communicates the necessary information of the content for the professional to know in order to make his research and evaluation quick and easy.