The snowman & the honey macaroons by Lidl


Athens, Greece

Christmas is about wishes, presents, and love for friends and family. It’s also about fairytales, Santa, goblins, snowmen, and sugar. 🤓😇

And who said corporate wishes and gifts can’t be fun?

Let’s go back to a couple of years ago when Lidl commissioned us to create an identity for their unique gifts; we aimed to do precisely this!

We created a series of imaginary, playful labels inspired by Christmas stories and foods. The four metallic boxes contain traditional Christmas treats such as Greek-style honey macaroons, chocolates, and sugared buns, and they were given to a specific business unit of the company’s employees as a Christmas present.

With a sophisticated silver box as a canvas, we used colorful illustrations and a curly label shape to add fun. The textured, thick wine-style labels combined with the silver hot foiling details and the elegant serif typeface add to the premium look of the boxes.

The illustration style has cute characters, like a cartoon series with four episodes. The textures and warm colors, with a vintage touch, provide a friendly look & feel to the result. Collaborating with the designer and illustrator Natalie Mavrota for this series was a blast.

Merry Christmas, y’all! 🎄

Client: Lidl Hellas
Launch date: 2020

Kostas Kaparos (Creative direction)
Natalia Mavrota (Design, Illustration)
Konstantinos Gikas (packshots)
Fotolio SA (Label production)