Νῶμα (Noma) – kefir, Lidl

Caparo

Athens, Greece

Noma kefir by Lidl brings modernity to a dairy product with deep roots and a long heritage in the Mediterranean, Greek, and Eastern food cultures. Noma (Νώμα), the Greek brand by Lidl, stands out with its unique range of hyper-local Greek and Cypriot products. With a broad portfolio of quality food and beverage products characterised by local ingredients, regional flavors, and traditional recipes. The brand’s core values are authenticity, tradition, honest locality, but also nostalgia (“νώμα” means remembrance, memory in ancient Greek).

We designed the packaging for a dairy range that includes two “kefir” SKUs and one “ariani,” all produced in Cyprus.

Researching Cyprus’ rich tradition, we found great inspiration in the handmade mosaics of Pafos and its historical monuments. We created a modern mosaic version that serves as key visuals on the product Front Of Packaging. This way, we highlight the products’ handmade character and reflect the brand’s values like heritage, locality, tradition, craftsmanship, and quality. Aiming to connect the brand with its origins and create a deeply emotional reaction in the consumer at first glance, this eye-catching visual resembles a historical handmade piece of art that goes back to the ages. The colourful and vibrant colour palette provides a hippie touch and balances its traditional essence, turning the final product into a contemporary offer for the modern consumer.

Client: Lidl Hellas, Lidl Cyprus

Kostas Kaparos (Creative direction)
Amvrosios Palamidis (Art direction, Design)
Stefanos Papadimos (Illustration)
Amalia Zachou (Packaging design)
Yorgos Garefalakis / andjuliet (Brand naming)
Kleon Zissimopoulos (3d renders – post)