U Craft Beer

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Design Agency: RSC Estudio
Project Type: Produced, Commercial Work
Client: Última Frontera Craft Beer
Location: Loja. Granada. Andalucía. Spain
Packaging Contents: Beer
Packaging Materials: Glass and plastic

Identity and packaging for “U”, a brand new craft beer born at the heart of West Granada region, a land of castles and watchtowers.

“U” is a beer full of personality and has a strong Andalusian accent.

RSC Estudio has based its approach to this project on two main concepts: Origin and sobriety.