Old Pier Ladies (Concept)

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Derrick Lin


Designer: Riccardo Tosoni
Photography: Fabio Servolo
Project Type: Concept
Location: Italy
Packaging Contents: Seafood
Packaging Materials: Paper, Aluminium

Concept Packaging and Branding for sardines cans, inspired to the pier’s ladies. Three different flavor are available, each with its own coordinating color and illustration. Each flavor it’s represented by a female character, the “Old Pier Ladies”. Fonts and composing choices are made to creata the idea of an heritage and historical brand.