Bacardi Oscuro – The Dark Side of Rum (Concept)

Design Agency: F1 Design
Designer: Philip Harris
Project Type: Concept
Location: Beverly Hills, California, USA
Packaging Contents: Rum
Packaging Materials: Carbon Fiber, Aluminum, Glass, UV reactive labels

F1 Design; wanted to subtly align its motorsport design philosophy with Bacardi’s world leading brand image and create a concept that, ultimately illustrates a sense of ultra-high quality, exclusivity and engineering excellence.

Through this process F1 Design has endeavored to create two designs, both with a varying degree of complexity and exclusivity, from a full carbon fiber composite to a conventional glass bottle.

Oscuro – Finish and Features
A flat black bottle illustrates the complex darkness of the premium spirit within, Subtle UV responsive decals in the white and red bring the bottle to life in a club or bar environment. The Bat and “Bacardi” signature are clear coated to reflect a ghostly pretense dependent on viewing angle.

What’s Unique?
Carbon fiber packaging and bottle with food grade resin system.

Oscuro displays beautifully in its case, the vibrant UV reactive red serves to contrast the pure darkness of the bottle.

Oscuro Carbon Collector’s Edition

Manufactured in Formula One grade, pre-preg carbon fiber composite. This high quality carbon collector’s edition, comprises of a black pigmented UV resistant resin that is triple coated in automotive grade lacquer.