Bacardi Oscuro – The Dark Side of Rum (Concept)

Derrick Lin

Global

Design Agency: F1 Design
Designer: Philip Harris
Project Type: Concept
Location: Beverly Hills, California, USA
Packaging Contents: Rum
Packaging Materials: Carbon Fiber, Aluminum, Glass, UV reactive labels

F1 Design; wanted to subtly align its motorsport design philosophy with Bacardi’s world leading brand image and create a concept that, ultimately illustrates a sense of ultra-high quality, exclusivity and engineering excellence.

Through this process F1 Design has endeavored to create two designs, both with a varying degree of complexity and exclusivity, from a full carbon fiber composite to a conventional glass bottle.

Oscuro – Finish and Features
A flat black bottle illustrates the complex darkness of the premium spirit within, Subtle UV responsive decals in the white and red bring the bottle to life in a club or bar environment. The Bat and “Bacardi” signature are clear coated to reflect a ghostly pretense dependent on viewing angle.

What’s Unique?
Carbon fiber packaging and bottle with food grade resin system.

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Oscuro displays beautifully in its case, the vibrant UV reactive red serves to contrast the pure darkness of the bottle.

Oscuro Carbon Collector’s Edition

Manufactured in Formula One grade, pre-preg carbon fiber composite. This high quality carbon collector’s edition, comprises of a black pigmented UV resistant resin that is triple coated in automotive grade lacquer.