Ave de Mal Agüero (Concept)

Design Agency: The New Agency.
Project Type: Concept
Location: Mexico
Packaging Contents: Beer

In the search to create a personality behind each beer from Beer Factory, and not only a name and an image, we came up with ave de Mal Agüero (jinx), a Saisson with plenty of attitude. Wr created a mysterious identity that would catch the consumer’s attention, making sure that it fit the type of beer and its flavor. With a naming, storytelling and an impecable image, we succeeded at making Ave de Mal Agüero strong enough to stand for itself as a beer, and at the same work in harmony with the rest of the beers of the brand.

What’s Unique?
Ave de Mal Agüero (which means Jinx), has unique personality for the mystique that surrounds the brand. Each detail portrays a sense of mysteriousness that only makes de identity stronger. In an almost obscure sense, this beer’s visuals create both interest and intrigue, resulting in a package as well crafted as the beer itself.