Glückskäfer Nugali

Posted on

Derrick Lin


Creative Agency: FAZdesign
Project Type: Produced, Commercial Work
Client: Nugali
Location: Joinville, Brazil
Packaging Contents: Chocolate
Packaging Materials: Carton, Plastic

According to German tradition, when a person is presented with chocolate ladybugs – Glückskäfer – means she is admired and people are wishing you luck, happiness and long life.

Based on this, FAZdesign developed for Nugali a package to accommodate these chocolates full of meaning and flavor.

The package, in cardboard, features special finishes like varnish and located hotstamping gold, which combined with the color palette give elegance and refinement to the product, characteristic of Nugali packaging.

The playful aspect is evidenced by the packaging format, as well as the pattern, which refer to the four-leaf clover – also traditionally known as luck symbol.

The wide window in the front of the package allows the viewing of ladybugs, ensuring a better understanding of the product and contributing to the perception of the condition of a special gift.