Kiehl’s Beard (Student Project)

Derrick Lin


Designers: Andrea Ribera, Paloma Balardrón
Project Type: Student Project
School: ELISAVA Escola Universitària de Disseny i Enginyeria de Barcelona
Course: Master’s Degree in Packaging Design
Tutor: Pati Núñez
Location: Barcelona, Spain
Packaging Contents: Cosmetics

Branding and Packaging project for a new range of beards and moustaches products under Kiehl’s brand.

We wanted to recover the aesthetics of the ancient apothecaries, creating a label manually modified and classic details. We gave an importance to the skeleton, characteristic of Kiehl’s stores, drawn as a character, with his well maintained beard and his unsullied robe.