Franck Provost – j’aime my

Posted on

Derrick Lin


Creative Agency: Raison Pure
Type Of Work: Name creation & packaging identity
Deputy Director General: Franck D’ANDREA
Creative Director: Yan CHIABAI
Art director: Haleh Madani
Location: Spain

Create an elegant, iconic haircare range, for the French leading professional styling & haircare brand

The packaging graphics, created by Raison Pure, embody the designer’s passion for women, thanks to the iconic and appealing « heart » key visual. The brand name, « J’aime my », brought as a signature, reinforces the spontaneity & the French character. The clean, balanced graphic layout brings an expert feel with a contemporary personality.