Smilex12+ (Student Project)

Derrick Lin


Designer: Anna Kosheleva
Project Type: Student Project
School: Hse Art And Design School
Course: 3
Tutor: Alexandra Kuznetsova
Location: Russia, Moscow
Packaging Contents: Toothpaste
Packaging Materials: Carton

Smilex12+ is a concept of packaging for teenager toothpaste. According to teenager’s nature the style is bold, bright and little protest. The series has a character for each taste. They are similar to brave and resolute Basquiat’s paintings. There is the main bright spot for taste marker (it is a character) and many words lettering for information which is important for parents. Smilex12+ is a natural toothpaste. There are little pictograms of its features as “free from” and “clinically tested” for example because of that.