Flife – A Hot Tea being Cool (Concept)

Derrick Lin


Designer: Sohail Sarwar
Project Type: Concept
Location: Pakistan
Packaging Contents: Tea, Milk Tea
Packaging Materials: Paper Box

Flife, a tea packaging concept in refreshing/energizing tone of green that gives the real feel of tea garden. With this project, I design keeping the “Taste” in my mind, it looks and feels tasty both in color and design. It’s a milk tea it should be tasty, so the design say it all.

I design it as a real product in real market among the competitor brands. Customer focused, say all about itself, differentiate itself and a hot tea being cool.

The name “Flife” comes from ‘full of like/flavor of life’ it’s my own creation. The lovely one.

What’s Unique?
Professionally, it’s a unique in color in the competitor tea brand market. Its look and feel differentiates it easily from the available competitor brands.