London (UK) & Vancouver (Canada)

Creative Agency: Midday
Creative Partners: Will Gladden, Claudio Vecchio
Project Type: Produced, Commercial Work
Client: 100% Natural
Location: London
Packaging Contents: Raw Chocolate Brownies

Redesign for 100% Natural Foods. Delicious and nourishing Raw Chocolate Brownies made with sustainably sourced ingredients and produced using renewable energy. Our ‘Raw Polished’ positioning for 100% Natural allowed us to create a clean, progressive brand that appeals to both the style and health conscious alike.

We combined natural materials to suit to the brand’s environmental credentials with a paired back aesthetic to provide stand out in an overly busy category. Following the redesign sales increased by 400% enabling growth from local stockists to nationwide listings in just a few months.