Designer: Camilla Wallentin
Project Type: Concept
Packaging Contents: Candy, Nature snacks, kids
Packaging Materials: Paper, plastic
A re-design of the Swedish brand Exotic Snacks with the goal to attract a younger target group along with their conscious parents. Parents who knows about the latest trends and what to give to their children as a healthier option towards snacks. My end result is therefore a well-balanced mixture of what both today’s young children and parents appeal to.
I also made a concept for how the “pic n’ mix” section could look like in a shop. My idea was to make it informative for not only the parents, but also the kids.
With the help of the illustrations, even the youngest ones who yet can’t read, gets a good chance of understanding the content in each box.
What’s unique with this project is he combination of making the products speak to both of the different target groups – parents and children.