Seriously Unsweetened

Derrick Lin


Creative Agency: LMNOP Creative
Project Type: Produced, Commercial Work
Client: Seriously Unsweetened
Location: Brooklyn, NY
Packaging Contents: Sparkling Water
Packaging Materials: Glass Bottles

LMNOP partnered with beverage maker Tiny Kitchen Brands to create the packaging for a different kind of sparkling water. Unlike most sparkling waters on the market, Seriously Unsweetened is made without sugar or funky sweeteners and its flavors are extracted from fresh USDA organic produce, not chemically produced “flavors”. So, for the branding and packaging design we created something that reflects the fresh, pure, and authentic nature of the brand.

We created minimalist vector illustrations to be featured boldly, as the centerpiece of the label. The simplicity of the illustration style reflects the mission of the brand: no-nonsense, straightforward ingredients that make for a refreshing, authentically fruity taste without the calories. The logo is set in a Bebas Neue, a clean, condensed sans-serif, which we added a bit of a playful curve to, toning down the seriousness of Seriously. Tying it all together is perhaps our favorite little tid-bit of the branding, the “zero calories” X twist off cap, with a surprise #srsly underneath.