Beard Collars (Concept)



Designer: Mister Ames
Project Type: Concept
Location: Portsmouth
Packaging Contents: Beard Collars – peter pan necklaces that double as emergency beards
Packaging Materials: Printed card

Beard Collars are a range of peter pan necklaces that double as emergency beards!

To create packaging that was as unusual and distinct as the necklaces themselves I made stylised illustrations of the beard’s ‘characters’ the centerpiece of the packaging. The illustrations are intentionally simplistic to make the character feel applicable to anyone and designed so that the package is opened by lifting the beard above the character’s t-shirt. Beard collars are hand-stitched from sustainable materials, an ethos that I brought into the packaging design by creating something that uses little card, little ink, no plastic and no glue or other fixatives.

What’s Unique?
Custom packaging that is light, strong, assembled without glue and opened by lifting the character’s beard.