Creative Agency: ARMBRAND effective solutions
Creative Director: Arman Auzhanov
Client: Ivan Kupala
Project Type: Produced, Commercial Work
Packaging Contents: Bitters
Packaging Substrate / Materials: Paper, Glass
We have created premium export design for traditional Belarusian bitters Krambambula, made only of natural ingredients according to ancient recipes.
Contrast colours help to select a bottle on the shelf. The unique trademark tracing, the label form and the “wax seals” point out the product authenticity, addressing a national pride and bringing us to the past, to the palaces with lancet windows and magnificent feast of a prosperous nobility. Premium bottle with an ultra-heavy bottom emphasizes the high status. At the same time, the laconic design and bright saturated orange colour make the modern youth image.
The gift box promote KRAMBAMBULA as impressive souvenir. Bright box with the openwork window reminds about narrow windows of palaces and cathedrals. The bottle looks like the precious jewelry inside a carved chest.
The authentic and simultaneously modern image returns the elite status to national Belarusian alcohol.