Alegria XVII

Creative Agency: Atelier Nese Nogay
Concept Photography: Eylül Ezik
Concept Styling: Tarık Gül
Product Photography: Fevzi Ondu
Project Type: Produced, Commercial Work
Client: Alegria
Location: Istanbul, Turkey
Packaging Contents: Perfume
Packaging Substrate / Materials: Paper
Printing Process: Gold & black foil stamping + offset printing

Alegria is a boutique and a new perfume brand produced in İstanbul. We were asked that the brand reflects the concepts such as the sacred geometry and the flower of life.

While creating the brand, our keywords were luminous, sophisticated, infinite, joy and magical. We started the journey with the motto of “a new luxury full of joy and a dash of magic.”

Alegria XVII is planned to be the first perfume of the series. We used gold emboss and grenadine red, which is the main ingredient of XVII. Other perfumes of the series will be designed accordingly.

What’s Unique?
It is a modern combination of minimalist geometry with elegance and spiritualism.