Rikki Rebranding

Creative Agency: designojo
Project Type: Produced, Commercial Work
Client: Rikki USA
Location: United States
Packaging Contents: Sauces, Dressings and Marinades
Packaging Substrate / Materials: Glass, Plastic
Printing Process: Digital

Rikki USA, is a Seattle based manufacturer of sauces, marinades and dressing with clients in the private label market as well as their own retail product offering.

In partnership with Rikki’s parent company Yamasa, designojo completed a rebranding for Rikki USA. The redesign encompassed visual positioning, logo, retail packaging and a B2B focused website. The visual positioning of the new design was to reflect a more contemporary, healthy and natural brand without the typical visual cues.