Simply Chewy

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Derrick Lin


Creative Agency: Centerspread-Creative Advertising Agency
Project Type: Produced, Commercial Work
Client: Hamac Food Industries
Location: Pakistan

The brief was to create a custom caricature to represent this candy so as to popularize it among kids.

We developed a small, funny caricature of a boy’s face which held a mischievous vibe to it and incorporated it in the logo as well as the labels. Subtle elements like the flick of the tongue over the teeth and the closed eyes of the caricature were integrated to depict the chewiness and delicious taste of the candy. Plus, also relate the experience of eating the particular candy.

Funny and playful fonts, bright and happy colors have served to enhance the funky and naughty vibe of the label.