Creative Designer: Nahuel Masini
In house Design Manager: Daniel Loewy
Chocolate Marketing Grouper: Aquiles Quesada
Cofler Product Manager: Ezequiel Marquez
Illustrator: Mora Vieytes
Typographer: Yani & Guille
Project Type: Produced, Commercial Work
Location: Buenos Aires, Argentina
Packaging Contents: Chocolate
Packaging Substrate / Materials: Flexible packaging
Printing Process: Rotogravure
The 2017 Cofler redesign proposes to further strengthen the relationship with our chocolate fans. We offer them an experience that surpasses the limits. We propose them to enter to the adventure, maximizing the experience of chocolate taste, elevate it, idealize it, make it magical.
Aligning to the xlaim and positioning “recipes experts”, the new designs propose a series of imaginary chocolate landscapes, where the ingredients are mixed grandiloquently with the chocolate, maximizing each flavor
In these chocolate landscapes are nothing more than a representation of this fanaticism, passionate and unmeasured. An interpretation of what a really chocolate fan experiences at that unique and magical moment in which he bites his favorite chocolate tablet.