Creative Agency: HeadMade Design & Co.
Project Type: Produced, Commercial Work
Client: Chocolate Gramadense
Location: Joinville / Brazil
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, Aluminium foil
Printing Process: Offset
For the 2017 Easter eggs line, the company of Gramado / RS, requested the development of tags to compose the packaging of the products.
Based on the company’s traditional image, a visual language with refinement has been developed, transmitted through the unique format of the tag and making use of brown color (referring to chocolate) in combination with contrasting colors.
The tags also have conceptual product pictures and application of golden hotstamping, adding value to the products and the brand.
For the children’s line, the conceptual pictures gave way to an illustration that plays with the egg drawing being used as a base to form cute bunnies and the colors refer directly to the traditional universes of boys and girls.