Creative Agency: Iconic Branding
Project Type: Concept
Location: Athens, Greece
Packaging Contents: Red Wine
Packaging Substrate / Materials: Glass, Paper
The ancient Greek culture of wine is widely associated with God Dionysus, the celebrations held in his name and his followers. This culture faded away when the Orthodox religion was established in Greece. Still, the Greeks kept their love for wine by incorporating its use in many rituals of the Orthodox Church making it an instrumental part of its practices.
The idea behind the Saint Dionysus wine brand is to bridge these two cultures in order to pay tribute to the amalgam of cultures that Greece is today. The divinity of the ancient God meets the sanctity of the Orthodox saints in the taste of the deep red Agiorgitiko vine variety with the distinctive flavor and aromas.