Element Cosmetics

Creative Agency: Blürbstudio
Photographer: Mateusz Wojnar
Project Type: Produced, Commercial Work
Client: Elfa Pharm
Location: Kraków, Poland
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Paper (Papyrus MultiCard 1S 350 g/m²), plastic containers
Printing Process: Offset (3 spot colours)

Our task was to create a minimalistic packaging concept for a high-tech line of white cosmetics (shampoo, mask, conditioner, milk). The overall look had to stand out from the competition and at the same time had to be cost efficient (which meant no extra bells and whistles). As with all drugstore products, the packaging had to reach certain production and safety standards, but had to look and feel a little bit different from what we’re used to. The product range was designed to be sold separately (due to local regulations), but we wanted the Consumer to perceive it as a whole package/treatment – that is why we designed an infographic that shows how to intertwine the weekly usage of shampoo, mask, conditioner and milk in order to maximise the health benefits that come with using basil haircare products.

What’s Unique?
Papyrus MultiCard 1S is usually used with its silky double coated topside as the outer side of the packaging. We decided to use its underappreciated single coated matt reverse as the outside facing material – it has a weird, unexpected but pleasant haptic quality to it. We used 3 different Pantone shades of green to get a colour consistent with the one we used to dye the plastic containers within the box.