Mixology- Future Beverages (Student Project)

Derrick Lin


Designer: Shubham Sanklecha
Project Type: Student Project
School: Northumbria University, Newcastle
Course: B.A (Hons) Graphic Design
Tutor: Andy Reay, David Gardner, Mike Pinkney
Location: Newcastle Upon tyne, United Kingdom
Packaging Contents: Alcohol Beverages, Mojito, Whiskey, Orange juice, Cosmopolitan, Vodka, Cranberry juice
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

We all know Biology is a study of life, geology is a study of earth and etc, just like other -ologies MIXOLOGY is a term used to describe the art of mixing beverages.

In the past decade bartending has become a profession as well as passion, they spread the love of cocktails and hospitality throughout the world. But when it comes to personality and habits, everybody has their own taste buds and personal preferences, some may like Gin with tonic water but some may also like Gin with Soda water. What if you were given a chance to pick your own choice of flavour and then combine and make your own personal cocktail beverage?

Introducing a brand that allows you to ‘Be Your Own Bartender’, a brand that allows you to personalise and customise the beverages just the way you want. With a variety of flavors one can explore endless possibilities of cocktails. The user chooses its own choice of mixers/cocktails/spirits and then combine them with each other in any pair or drink it individually.

Be brave, twist, shake and enjoy!

What’s Unique?
Uniquely designed bottles, allows you to personalise drinks, easy twist and lock mechanism, endless possible flavours, helps choosing your favourite flavor, stack mechanism to explore creativity and easy to grab on-the-go. It helps the user not to compromise with personal taste preferences.

The flexibility of the brand helps the packaging and label to explore with endless visuals