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Creative Agency: Asprey Creative
Project Type: Produced, Commercial Work
Client: Sapporo Australia
Location: Australia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass, paper
Printing Process: Lithographic

Asprey Creative has designed a contemporary new look for the Sapporo beer brand in Australia. Established in 1876, Sapporo is the oldest brewery in Japan and can rightfully claim to be the authentic taste of Japan.

Our redesigned packaging is a striking, brand focused update in a market that has a rapidly growing enthusiasm for Japanese beer. By proudly projecting the iconic Sapporo gold star and confidently using Japanese calligraphy, we’re returning ‘Legendary Biru’ to Australian bars.”

This update to the visual style of Sapporo in Australia was applied to bottles, caps, cluster packs and outer shippers.