Elokhovskoye Podvorye

Derrick Lin


Agency: Madison TMB
Designer: Peter Semenikhin
Client: Soyuz – Vino
Location: Moscow, Russia
Packaging Content: Wine

There was a difficult task for Madison TMB designers during the creation of new trademark- to make a new look of the wine which would be different in brand competition. The religious subject matter as creative concept for the new trademark has been based on research carried out by our team. In the view of most respondents the naming and classical made design of “Elokhovskoe Podvorye” cause feeling of reliance, quality wine, rich taste and church traditions.