Creative Agency: Carrousel
Project Type: Concept
Location: London, UK
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle, Rigid Outer Carton, Oak
Printing Process: Embossing, Spot UV, Pearlescent Finish, Raised Ink, Metallic Ink, Hot Foiling
How do we create a point of difference within a saturated market? This was the challenge set by the owners of new superior batch London dry gin, Bodega.
The gins unique selling point is that it is a two product offering. First as a refreshing London dry and second as a barrel-aged edition, finished in antique Oak sherry octaves imported from Spain’s sherry triangle.
Our heavily crafted bottle takes inspiration from the East end and Gin Palace’s in the 1820’s. The decorative filigree patterns mimic designs regularly found adorned on pub mirrors and window decals throughout the Gin boom in London.
The oak from the barrel-ageing process is represented in the natural cork stopper with white oak closure.
The barrel-aged bottles premium, understated appearance is achieved by blind embossing a two part mold, including the addition of a recessed area for the detailed slip label. The neck is adorned with a metallic slip label with luxurious pearlescent finish. A subtle green tint was selected to mirror the light environments of the barrel ageing octaves as closely as possible.
To differentiate the pair, on the London Dry we selected a clear bottle and applied a GF Smith Buckham embossed body label including raised ink and metallic ink processes.
A luxurious, double walled rigid outer carton with magnetic closure was designed to protect and showcase the gin. Branding elements were applied using hot foiling, debossing and spot UV ink.
Using a heavy embossing to the bottle in place of large label has created a highly tangible feel. We really wanted to achieve the feeling of needing to roll the bottle through your hands when it is first noticed on shelf. By using the indented slip label, we were still able to present the required product information whilst not detracting from the overall emboss aesthetic.