Designer: Gražina Bočkutė
Project Type: Student Project
School: Vilnius Academy of Arts
Course: Graphic design
Tutor: Miglė Kibildienė
Location: Vilnius, Lithuania
Packaging Contents: Drawing tools
Packaging Substrate / Materials: Cardboard
Printing Process: Offset printing
CREATURE – cute interactive package design for drawing tools.
The main goal was to make it simple, ecological and yet super creative and fun. Suitable not only for kids, but for adults too. The package itself is made from cardboard material only. It uses no glue, no other materials. This way it is easy to make, easy to recycle and dispose. Serigraphy is used to visual the graphics. The game is to make an outfit for the creature by using your new markers.
CREATURE package design is made from 0,5mm cardboard. One side white, the other side brown. The structure of the package is made entirely from cardboard, it does not require any glue to fold it. The package itself is made from four parts: the lid, the outside part, the grid for the pencils and the shell. The box can also be used as a pencil holder as it has a really tough structure. So not only can you play with the package, but use it as a permanent pencil box.
CREATURE is an interactive package. The game of the package is simply to dress up the creature. This is done in a few steps. First, you open the lid. You see the paper in front of the package which can easily be taken out. As you’re really excited about your new purchase of drawing tools, basically, you want to start using them. You take out the pencil and draw anything you want. Then you put the paper back again and the Creature has a new outfit. Cardboard box also lets you draw on the box. Sky is the limit for your imagination. Maybe draw a hat for the creature, or an afro haircut? You are the designer and the artist. Moreover, you can even write notes on the paper and the Creature will remind you everytime you look at the box as it is tough enough to be a long-lasting pencil box.
Creature is your creativity source. Most pencil boxes are just used for storing your drawing tools and are throwed out once the box is opened. The idea of Creature package design is for the box to have a secondary purpose – interaction and used as a permanent pencil box. It is made from cardboard so it does not cost more to make it than any other box.